Make sure both the Word document and the file to embed (image, graph, media clip) are in the same directory.
Click Insert, Object, tab Create New, Package
(if you wish, click Display icon – without the icon, the filename is displayed)
click OK.
The Object Packager opens. Click File, Import, select the clip you want, click X to close, Yes to update.
Zip the files: select option No path.
E-mail or upload the zipped file to a website. For Bb, upload the zipped file as a package.
The user needs to download the file (if it is large, it takes a while). Then, the user's Word opens the document.
The user needs to double-click the icon to see the clip, and close the player when done.