Content Marketing: 10 Thought Leaders Share Thoughts on Curating Content - Online Marketing Blog

Content Marketing: 10 Thought Leaders Share Thoughts on Curating Content - Online Marketing Blog: "Content curation, which can be defined as a highly proactive and selective approach to finding, collecting, presenting and displaying digital content around predefined sets of criteria and subject matter, has become essential to marketing, branding, journalism, reporting and social media – often, to mash-ups of all these different and disparate channels.

Content curation can takes many forms: feeds, “channels” (such as on YouTube), it can appear on blogs, or even be the links you upload to social media sites such as Facebook. It can be an online newsroom, a collection of links, an assortment of RSS feeds, or a Twitter list. Whatever form content curation does take, it’s around a topic, or a subject, or even a sensibility that speaks to the knowledge, expertise, taste, refinement, brand message or persona of the person, brand or company that has created the particular channel or source of content.

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